Margret Schmidt

VP of Product Development & Chief Design Officer, TiVo

Margret Schmidt is TiVo's Chief Design Officer, and Vice President of Product Development. She leads the engineering and user experience teams for domestic and international TiVo products, including DVRs and set-top boxes, and iOS, Android, and Web apps.  Margret has been with TiVo since 2001, and holds 13 patents.

Margret is an alumna of UC Berkeley’s College of Engineering and Stanford’s Graduate School of Business. She has a Primetime Emmy® Award for Outstanding Achievement in Interactive Television, and has been named one of the Most Powerful Women in Cable (Top Women in Technology list) for six years running (2010-2015) by CableFAX Magazine. She is a 2013 YWCA Silicon Valley Tribute to Women honoree, and one of Silicon Valley Business Journal's Women of Influence 2013.  She serves on the Board of Directors for the Northern California chapter of Women in Cable Telecommunications (WICT), and the Advisory Council for the Johns Hopkins Center for Talented Youth. Margret is an invited speaker on design and innovation, the future of TV, and women in technology and leadership, at events that include SXSW, CES, The TV of Tomorrow Show, Lead On CA, WITI, NCTC, and CableLabs. You can follow her at @tivodesign.  


LinkedIn: http://www.linkedin.com/in/margretschmidt

Twitter: http://twitter.com/tivodesign

Facebook: http://www.facebook.com/margretschmidt

Google: http://www.google.com/profiles/margretbschmidt

IMDB: http://www.imdb.com/name/nm3293362/


Interviews:

November 2015: Berkeley Engineer: Alumni Notes Margret Schmidt

May 2015: Insight At Berkeley: Get this Show on the Code: A Conversation with TiVo Pro Margret Schmidt

February 2015: Wiselike / CareerDean AMA with TiVo’s Chief Design Officer

March 2014 - TiVo’s Margret Schmidt on balancing executive role with being a ‘nerd parent’

October 2012 - TiVo’s Margret Schmidt Talks to GraphicDesign.com about UI/UX Design

January 2009 - Interviewed by Peter Merholz of Adaptive Path

July 2008 - Jakob Nielsen’s Alertbox: Weekly User Testing: TiVo Did It, You Can, Too

December 2004 - Interviewed by Matt Haughey of PVRBlog


Speaking Engagements:

WITI Women in Technology Summit: Innovative Technology Trends - Connected, Collaborated Information (6/6/16)

WICT Women Leading Innovation: TV’s Changing Landscape (4/19/16)

Design Thinking 2016: Design Leadership: Navigating the Politics of Large Design Projects (3/25/16)

NCTC Winter Educational Conference 2016: The Future of the User Interface (2/15/16) - Vimeo: video (start at 20:00)

CableLabs MTO Summit: What Cable Can Do to Increase Customer Engagement through Personalization and Content Integration (11/4/15)

Products That Count: Disrupting TV (8/26/15)

CableLabs Summer Conference 2015: How’s Your User Experience? (8/3/15)

OPEN Silicon Valley Forum 2015: What’s next for the Digital Living Room (6/6/15)

WICT Northern California: A Taste of WICT (6/4/15)

WITchIS: Women in Technology (5/13/15)

Bay Area Research Forum: Consumer Data: the Good, the Bad, the Not-So-Ugly (5/8/15)

SXSW 2015: Consumer Data: the Good, the Bad, the Not-So-Ugly (3/14/15)

UC Berkeley Engineering Leadership Professional Program: Innovation & Design Thinking (returning guest lecturer: Fall 2014, Spring 2015, Spring 2016)

LeadOn CA 2015: Customer-Focused Product Design (2/24/15)

UC Berkeley A. Richard Newton Distinguished Innovator Lecture Series: Margret Schmidt (10/21/14)  - YouTube: video

The TV of Tomorrow Show 2014: Dragons of Design (6/11/14)

DevCon 5: Opening Keynote: Want Your Users to LOVE You? Make Sure You Are Doing These Things (12/10/13)

Silverlign STIR: Mobile Marketing for the Digital Age (7/16/13)

Product Development Summit: What if Designers Were Responsible for Shipping Products? (5/7/13)

The TV of Tomorrow Show 2011: Designing for Television’s Multiplatform Future (5/18/11)

Mx 2009: Intense Collaboration: How TiVo Does It (3/3/09)

CES 2009: Wii Shall Overcome: The Triumph of Simplicity and the Lessons we can Learn from Nintendo (1/9/09)

Web Experience Forum 08: Bringing the Spirit of the DVR to the Web: TiVo launches a new tivo.com (10/14/09)

Set Top Box 2008 + Interface 2008: Keynote: Are you Designing a Product Your Users Will Love? (10/8/09)

BayCHI Design Research BOF: Bringing the Spirit of the DVR to the Web: TiVo launches a new tivo.com (6/3/08)

CableNEXT: Beyond the Grid: Harnessing the Power of Advanced User Interfaces (11/27/07)

AFI Digital Content Festival: TiVo Interactive Advertising Platform (7/26/06)

DUX 2005: User-Steered Content (11/4/05)

UXPA 2005: Making User-Centered Design Work at TiVo (6/30/05)

BayCHI Monthly Program: Revolutionizing Consumer Electronics: Welcome to the TiVolution! (12/14/04)

Talks to corporate design teams at:
Citrix (2013), Apple (2010, 2007), Sun (2008, 2005), Wells Fargo (2011), Intuit (2009), Snapfish by HP (2009), Cisco WebEx (2009), Walmart.com (2009), Microsoft (2008)


Patents:

# 7,861,258 Customizing DVR functionality (issued 12/28/10)

# 7,934,170 Method and apparatus for displaying branded video tags (issued 4/26/11)

# 8,261,300 Method and apparatus for advertisement placement in a user dialog on a set-top box (issued 9/4/12)

# 8,549,553 Customizing DVR functionality (issued 10/1/13)

# 8,761,585 Method and apparatus for restricting DVD content (issued 6/24/2014)

# 9,036,981 Method and apparatus for advertisement placement in a user dialog on a set-top box (issued 5/19/15)

# 9,037,999 Adaptive search result user interface (issued 5/19/15)

# 9,088,826 Method and apparatus for advertisement placement in a user dialog on a set-top box (issued 7/21/15)

# 9,094,718 Customizing DVR functionality (issued 7/28/15)

# 9,270,963 Program Shortcuts (issued 2/23/16)

# 9,326,031 Method and apparatus for advertisement placement in a user dialog on a set-top box (issued 4/16/16)

# 9,332,314 Method and apparatus for automated bidding and advertisement placement on a set-top box (issued 5/3/16)

# 9,363,564 Method and apparatus for advertisement placement in a user dialog on a set-top box (issued 6/7/16)



Recognition:

2015 Most Powerful Women in Cable (Top Women in Technology List)

Advisory Council Member, Johns Hopkins Center for Talented Youth (JHU CTY)

Board Member, Northern California Women in Cable Telecommunications (WICT)

UC Berkeley Women in Technology Leadership Panel

2014 Most Powerful Women in Cable (Top Women in Technology List)

2014 CES Innovations Design & Engineering Awards Judge

2013 Silicon Valley Business Journal Women of Influence Honoree - YouTube: video

2013 YWCA Silicon Valley Tribute to Women (TWIN) Honoree

2013 Technology & Engineering Emmy Awards - YouTube: video

2013 Most Powerful Women in Cable (Top Women in Technology List)

2012 Most Powerful Women in Cable (Top Women in Technology List)

2011 Most Powerful Women in Cable (Top Women in Cable Tech List)

2010 Most Powerful Women in Cable (Top Women in Cable Tech List)

2009 BBC’s Beat the Boss USA: “Outdoor Craze” (Season 5 Episode 3) - YouTube: part 1, part 2, part 3, part 4

2006 Primetime Emmy® Award

Advocate for Design Authority

10+ Gallon Blood Donor at Stanford Blood Center